The future of global communication post Covid 19

Yes, I know what you are thinking: How could anyone possibly know? But this is exactly what one of my clients wanted to talk about yesterday. So we explored it together.

The emotional turmoil that we are all going through at the moment and how to address that when your contact is only ever virtual was what she really wanted to talk about. Some of her international colleagues literally disappeared and were unavailable, others wanted to talk more than ever. We explored some cultural dimensions which could be relevant here, such as open display of emotion, losing face, having to be strong and action-focussed. We agreed that now more than ever international teams need to talk about and jointly shape their communication expectations and practices. Carrying on with “business as usual” will leave some people feeling isolated and disconnected while others feel overwhelmed.

We also discussed the need for upskilling the team when it comes to thoughtful facilitation of virtual meetings and a new virtual meeting etiquette, now that all aspects of our relationships have moved online.

Taking a broader view of future communication there are two themes which emerge for me.

For the first time ever the world is consciously facing a common threat (while climate change was largely met with collective indifference). We are of course equipped very differently when it comes to dealing with the Corona virus. The image of “we are all in the same boat” stretches from old, leaky rowing boats through to state-of-the-art ocean liners. But there is a common narrative, a need for cooperation and mutual support. We can build on this to address ongoing world-wide concerns such as the need for more sustainability or alleviating the many refugee crises.

The other theme on my mind is a longing for truth and accountability in communication. Many of us feel frustrated with spin and manipulation of the truth as propagated by some world leaders and conspiracy theorists. Clear and factual information, delivered with empathy, and admitting to not having the answers might be communication features appreciated by many in the future.